Deciding whether a company needs a new technology is not a technical decision, but a business decision. Similarly, establishing a company is not strictly a business decision – it involves analysis of several enabling technologies. The B.S. in Management & eBusiness at Harrisburg University of Science and Technology brings both of those necessary skills together in one program.
Management and eBusiness provides a unique opportunity for the student to learn about management and the technical aspects of modern businesses. Instead of separate and isolated courses in technology and business, the core curriculum is designed to integrate management and business principles with the latest eTechnologies, such as the Internet, web technologies, social networking, mobile computing and wireless communications. Specifically, the core courses cover business strategy, eBusiness, eCommerce, business management, business analysis and design, information technologies, media design, and the management aspects of marketing, finance and accounting with emphasis on eTechnologies (e.g., eMarketing and eManagement). Experiential projects and a capstone course on enterprise architectures further serve to develop a practice based integrated view of modern enterprises.
The program is designed to prepare the student to lead and engage in business analysis, marketing, finance, project management, entrepreneurship, information technology consulting, information technology management, eCommerce development and business system design. Because the University is located in the state capital, the student has access to a diverse array of government and business sites for suitable opportunities.
Have you ever noticed how some organizations are great at setting goals, but fall short on the follow-through? The skills you gain through the Business Analytics concentration equip you to help any company achieve its strategic goals through improved decision-making that’s based on evidence. Armed with the skills and knowledge you’ll gain through your coursework, you’ll be ready to become a true change agent in your organization, able to bring about positive results.
The amount of data collected by hospitals, doctors and insurance companies is astronomical. Managing this information takes a strong understanding of databases and the business of health care. As the population ages and health care systems become more complex, more technologists are needed that understand the distinct needs of health informatics.
Business has changed. Today, we’re operating in a global environment that’s driven by technology. As a student in the Digital Marketing Concentration, you’ll gain a clear understanding of the principles, mechanics, and intricacies of the ever-evolving digital marketing environment. To succeed in this fast moving, high tech business environment demands expertise in Digital Marketing. Individuals with diverse skills and deep understanding of the digital environment are increasingly valuable to their organizations in all sectors. Through practical experience, discussions and projects, you will gain an integrated understanding of the links between paid, owned, and earned channels, which comprise the digital marketing environment. You’ll learn to translate the mechanics of Digital Marketing into actionable marketing programs that drive consumer engagement and bring a high return on investment.
Ready for the next step? Share your contact information so we can continue the conversation through email or Facebook. Consider a visit to campus. We offer private tours and special admissions events throughout the year. You can register by calling the admissions office at 717.901.5101. Learn more about the admissions process here or begin your online application.