Management, Entrepreneurship, and Business Administration (MEBA) B.S. Degree

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Undergraduate

This Bachelor of Science program prepares the student for a successful career in the modern job market by teaching them how to recognize opportunities and create value in both new and existing organizations. This program draws on three disciplines providing skills in Entrepreneurship, Managerial Decision Making, and Business Administration, and prepares the student to take leadership, management, and entrepreneurial roles in the public and private sectors. The student is taught skills such as strategic thinking, motivating and managing nationally and internationally diverse workforces, building and leading team efforts, negotiating successfully, and instituting planned change in organizations. MEBA is a high- quality business program advancing research at the intersection of innovation, leadership and entrepreneurship. Students may concentrate in: Individualized Concentration, Digital Health, Digital Marketing, Business Analytics, or Entrepreneurship.

Business Analytics

Have you ever noticed how some organizations are great at setting goals, but fall short on the follow-through? The skills you gain through the Business Analytics concentration equip you to help any company achieve its strategic goals through improved decision-making that’s based on evidence. Armed with the skills and knowledge you’ll gain through your coursework, you’ll be ready to become a true change agent in your organization, able to bring about positive results.

Digital Health

The amount of data collected by hospitals, doctors and insurance companies is astronomical. Managing this information takes a strong understanding of databases and the business of health care. As the population ages and health care systems become more complex, more technologists are needed that understand the distinct needs of health informatics.

Digital Marketing

Business has changed. Today, we’re operating in a global environment that’s driven by technology. As a student in the Digital Marketing Concentration, you’ll gain a clear understanding of the principles, mechanics, and intricacies of the ever-evolving digital marketing environment. To succeed in this fast moving, high tech business environment demands expertise in Digital Marketing. Individuals with diverse skills and deep understanding of the digital environment are increasingly valuable to their organizations in all sectors. Through practical experience, discussions and projects, you will gain an integrated understanding of the links between paid, owned, and earned channels, which comprise the digital marketing environment. You’ll learn to translate the mechanics of Digital Marketing into actionable marketing programs that drive consumer engagement and bring a high return on investment.

 


Ready for the next step? Share your contact information so we can continue the conversation through email or Facebook. Consider a visit to campus. We offer private tours and special admissions events throughout the year. You can register by calling the admissions office at 717.901.5101. Learn more about the admissions process here or begin your online application.

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